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6 ways your personal brand can inject a Darren Clarke-ness to it

I can recall viewing Darren Clarke on the cover of a now-defunct golf magazine a few years back, with a stogie in his mouth, smiling and speaking inside the interior of the mag of his love of Guinness....

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Book Can’t Tarnish the Enduring Brand of “Sweetness”

As I learned of the details of Jeff Pearlman’s new biography on Walter Payton, “Sweetness: The Enigmatic Life of Walter Payton,” I admit my reaction was the way many Bears fans would react: I wanted to...

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You Are Not Your Business Card.

There’s a question we all seem to get in networking situations – “What do you do?” Invariably, we answer with“I’m a (occupation) and I work for (company).” I started thinking about how this defines so...

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